Located in the midst of a long-established, highly sought-after urban neighborhood with a true sense of community, SH Studio used The Orchard’s physical location to imagine, develop, and ultimately design to purchaser profiles in a value-added blend of both marketing and design expertise. Created to appeal to primary purchasers downsizing from the expansive suburban homes in which they raised their families, or current city-dwellers desiring to live maintenance-free without leaving their beloved urban environment, designs for public areas including the lobby, lounge, fitness center, and sales center, along with model units, are luxurious and warmly welcoming. Importantly, our designs were also heavily influenced by the façade of the building so that residents and visitors alike would experience serenely satisfying (if unconsciously noticed) design consistency, from exterior to lobby and throughout public spaces. Whether public or private, finishes and trims received utmost attention in keeping with the high expectations of those calling The Orchard home.